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Four social media marketing trends every marketer must know

05 May
2016

What is the aboutness of your website?

Many company websites suck from a user and search engine point of view. This is because more emphasis is placed on aesthetics than on the website's "aboutness". A company that does not have an effective website that helps in making its products and services visible is not different from a

05 May
2016

The cheese has been moved

The mobile phone is now the most dominant mass media channel in South Africa, having overtaken desktop PCs. Reports show that over 37.2 million in the adult population (15+ years) in the country own a mobile phone, and according to the Mobile Marketing Association (MMA), "mobile is… as close as

05 May
2016

How to win in mobile moments

When someone uses his smartphone to search for information about a product or service, he expects to receive an answer that is contextually relevant and satisfies his immediate needs. For example an international traveller at an airport should be able to hire a vehicle from her smartphone within minutes. Similarly,