Social media marketing is an ever-evolving discipline and it is unsurprising that quite a number of new and useful trends surface now and again. These new ways of conducting social media marketing unlock immense value to companies. However, to make a multi-spoked social media strategy work, marketers should look beyond
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What is the aboutness of your website?
Many company websites suck from a user and search engine point of view. This is because more emphasis is placed on aesthetics than on the website's "aboutness". A company that does not have an effective website that helps in making its products and services visible is not different from a
The cheese has been moved
The mobile phone is now the most dominant mass media channel in South Africa, having overtaken desktop PCs. Reports show that over 37.2 million in the adult population (15+ years) in the country own a mobile phone, and according to the Mobile Marketing Association (MMA), "mobile is… as close as
How to win in mobile moments
When someone uses his smartphone to search for information about a product or service, he expects to receive an answer that is contextually relevant and satisfies his immediate needs. For example an international traveller at an airport should be able to hire a vehicle from her smartphone within minutes. Similarly,
Unpacking brand activation for FMCGs
Changes in the power dynamics along the path-to- purchase have introduced a new world order in which customers reign and love flaunting their freedom. They are always on and the ease with which they can find information, in seconds, has given them control of their own experiences. As a result,
The four new mobile moments unpacked
Recent findings published by Google show that there are now four new mobile moments that every brand should be aware of and try to leverage profitably… The mobile revolution has been absolute in its dominance. Almost all of our interactions are done with the help of smartphones, either directly or
Three key factors for achieving social media success
Outbound marketing is in the intensive care unit, but it has also been certified dead in some quarters. This is largely due to the rise in appropriateness of inbound marketing techniques as brands reach out and connect with their always-on social media savvy consumers. So what are some of the