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When someone uses his smartphone to search for information about a product or service, he expects to receive an answer that is contextually relevant and satisfies his immediate needs. For example an international traveller at an airport should be able to hire a vehicle from her smartphone within minutes. Similarly,

Changes in the power dynamics along the path-to- purchase have introduced a new world order in which customers reign and love flaunting their freedom. They are always on and the ease with which they can find information, in seconds, has given them control of their own experiences. As a result,

Recent findings published by Google show that there are now four new mobile moments that every brand should be aware of and try to leverage profitably… The mobile revolution has been absolute in its dominance. Almost all of our interactions are done with the help of smartphones, either directly or

Outbound marketing is in the intensive care unit, but it has also been certified dead in some quarters. This is largely due to the rise in appropriateness of inbound marketing techniques as brands reach out and connect with their always-on social media savvy consumers. So what are some of the